![]() ![]() Over the years, plant purchases followed in Costa Rica, Argentina, Peru, Brazil, China, Uruguay, Colombia and Paraguay.Ī key step in the rise of the company was the 2008 purchase of the U.S. Its first acquisition outside Mexico was in neighboring Guatemala. Servitje senior - born in 1918 to a family of immigrants from Spain - is a former member of the Forbes billionaires’ list although the family has since been eclipsed by bigger fortunes like that of retail and telecommunications tycoon Carlos Slim.īimbo, which used the wholesale newspaper distribution system to transport its own bread products as it first experimented with ways to sell broadly in Mexico in the 1940s, produces everything from Twinkie-like cream-filed sponge cakes to salty snacks and tortillas.īimbo first sold its products in the U.S. The company Servitje launched together with four others is now led by his son Daniel. One of Bimbo’s most popular brands in Mexico is Marinela cakes and cookies, which took its name from his daughter. ![]() market share,” IBISWorld said.Įven before the Sara Lee announcement, Bimbo had 100 plants across the world and sold its products in 17 countries, including hard-to-crack China.īimbo, whose logo is a white, apron-wearing teddy bear that appeals to children, was for decades led by now-reclusive co-founder Lorenzo Servitje, formerly one of Mexico’s most prominent businessmen, known for his devout Catholicism. “With a single transaction, Grupo Bimbo further elevates their global baking business and increases both global and U.S. 2 position in bakery goods, which include cakes, cookies and crackers, just behind Kraft Foods Inc KFT.N, IBISWorld research firm said in a report. The Sara Lee deal will also propel the Mexican company to the world's No. “One out of every three sandwiches that are consumed in the United States are going to be made with their bread,” said Alan Alanis, an analyst at J.P. ![]() The deal, which caps a long list of acquisitions around the world over the past 20 years, is Bimbo’s second major U.S. Its name, created by combining the words Bambi and bingo, has entered the Mexican culture and language but still raises eyebrows north of the border - where the company will now be the No. Diliman, touring North America sounds pretty far out.Six decades later, the company will become the world's leading bread maker when it closes on the acquisition of the Sara Lee Corp SLE.N business for $925 million next year. They first performed " Ang Huling El Bimbo" reunion show last December at the SMDS Festival Grounds where no less than 60,000 fans came to watch.įor a band that only wanted to play the AS Steps of U.P. The Eraserheads flew to the US on May 18, with Ely Buendia saying they hope to "bring a little bit of home to them." The tour was produced by DVent Productions, NSYS Shows, and WEU, with GMA Pinoy TV as a sponsor. The Eraserheads then played "Pare Ko" and ended the night on high with "Huling El Bimbo." Like back in the day," he added as the crowd went wild and the band opened their three-song encore with "Alapaap." We want to see you dance without the cellphones. "There's a million videos of us on the interwebs. Meanwhile, Raymund requested the crowd to "put down the cellphones," saying "we've never done a tour like this, and this is our last stop for this leg." "We'd like to thank all of you for showing up," Buddy added, much to the crowd's delight. "We cannot be happier that it ends here in NYC," Ely said before the screaming crowd comprised mostly of Filipinos eager to hear a taste of home. They opened with "Combo on the Run" brought the house down with "Ligaya," and played crowd favorites including "Magasin," "Shirley," and "Kailan," their co-writer of which, Carina Evangelista happened to be in the crowd. In New York, Ely Buendia, Raymund Marasigan, Buddy Zabala, and Markus Adoro played a total of 27 songs - without intermission, mind! - at the Hulu Theater of Madison Square Garden. The Eheads played a total of 10 shows across the US and Canada, bringing the highly successful reunion show they first played in Manila to thousands of Filipinos abroad. The Pinoy rock band that took the '90s by storm has just concluded the month-long "Ang Huling El Bimbo North American tour in New York City, no less. ![]()
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